Want to Be Seen as More Confident? Slow Down.

This is what's needed in 2025 to build EEAT:

By Laura Cowan, Esq., CPA

Founder of 2-Hour Lifestyle Lawyer® and estate planning attorney licensed in New York and Minnesota

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— A mindset shift for lawyers ready to lead with calm authority

If you’ve ever felt like you’re rushing through consults or speaking too fast during presentations, you’re not alone. But according to body language expert Chase Hughes, the solution may be simpler than you think: slow down.

Hughes teaches that slower speech and movement aren’t signs of hesitation — they’re signals of confidence and composure. When you speak deliberately and move with intention, you project authority. You seem in control, grounded, and unshaken.

Here’s why this works:

• Calm is commanding. People who aren’t rushing appear more in charge of themselves and the room.
  
  
• Slow equals safe. Fast movements can come off as anxious or insecure. Slow signals comfort in your own skin.
  
  
• You set the tone. Others often mirror your energy. When you stay relaxed, your clients do too.
  
  
• Confidence is contagious. A calm presence makes people trust you more — and listen more closely. 

As estate planning lawyers, we deal with weighty topics: death, money, family dynamics. If we’re rushing, it can create anxiety. But if we slow our pace, we offer something much rarer — emotional safety.

So this week, try this in your practice:
Take a beat before answering a question. Sit back slightly in your chair. Let a pause land after your sentence.

You might be surprised by how powerful you feel when you simply stop rushing.

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At 2HLL, we believe that great lawyering isn’t just about knowledge - it’s about presence. Ready to learn how to confidently serve families with $2K–$8K estate plans in a sustainable, flexible practice? Join our Fall 2025 cohort — early enrollment opens soon. JOIN WAITLIST HERE

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About the Author

Laura Cowan, Esq., CPA

Laura Cowan is a licensed estate planning attorney, former Certified Public Accountant,and the author of the Amazon international bestselling book Lifestyle Lawyer Revolution.With over 20 years of experience, she helps families and lawyers build legally sound,values-driven legacies.

She is the founder of The Law Office of Laura Cowan, Esq. and creator of the 2-HourLifestyle Lawyer® program, which has trained over 600 attorneys nationwide to buildmodern, ethical, and sustainable estate planning practices.

Laura earned her J.D. from the University of Minnesota Law School and holds a B.S. inAccounting from Iowa State University. She is admitted to practice in both New York andMinnesota and is known for her straightforward, integrity-first approach to both legal workand lawyer education. Her dual background as an attorney and CPA allows her to deliverclarity, strategy, and peace of mind—whether she’s guiding a family through estateplanning or helping a lawyer build an AI-proof firm.

Her insights have been featured in more than 20 national media outlets including Forbes,Oprah Daily, Realtor.com, U.S. News & World Report, Yahoo Finance, andGoBankingRates. She is widely recognized as a national voice in ethical entrepreneurshipand estate planning innovation.

To learn more, visit:

www.LauraECowanLaw.com – for client services

www.2HourLifestyleLawyer.com – for lawyer training and resources

www.LifestyleLawyerRevolution.com – for Laura's book

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